What Is Digital Marketing?
Digital marketing refers to the promotion of products or services through digital channels such as websites, social media platforms, email, and search engines. Unlike traditional marketing, digital marketing allows businesses to interact with their audience in real-time, offering targeted, data-driven campaigns that can be easily measured and optimized. Key Components of Digital Marketing Search Engine Optimization (SEO): Improving website visibility on search engines like Google to attract organic traffic. Social Media Marketing: Engaging with customers on platforms like Facebook, Instagram, and LinkedIn. Email Marketing: Sending targeted, personalized emails to keep customers engaged and informed. Pay-Per-Click (PPC) Advertising: Running paid ads on search engines and social media to drive traffic and conversions. Content Marketing: Creating valuable content to build authority and attract your audience. Why Digital Marketing Matters for Zotly Increased Brand Awareness Through